Recognition for the early business books:

Substantial supporting documentation is available at www.meetingsCavalier.com.  Blue-button glitch? Use same words at page base.

 

Re: Sales Meetings That Work:

"Accountability is an idea whose time has come,' says Cavalier, meticulously drawing the anatomy of a meeting from inception to finale. He then shows how this sort of outline can be used to gather data that enable the meeting planner to predict concrete results."Sales & Marketing Management" Magazine (Mar 16, 83)

 

"Ahead of (its) time. . .Our industry is just now coming to understand your message. . . .A great help to me. . ." Professional Meeting Planner & Convention Consultant, San Diego.

 

"The best book that has been written on the subject". . .See "Lanin" letter in "Industry Recogniton."

 

Re: Achieving Objectives in Meetings (Predecessor book to Dow Jones-Irwin's "Sales Meetings That Work" (and the granddaddy of how-to books in the meetings field, "Achieving Objectives in Meetings"; NY: Corporate Movement, 1973).): Entire control structure and 20+ forms are re-used intact in the expanded "SMTW" book--they work!

 

"An excellent communicator who mixes wisdom and wit, he's an exceptional teacher who expresses ideas in measurable terms." Rocky Mountain Chapter Resources Committee of MPI, in "Meeting News" magazine (July, 79).

 

"Cavalier exposes himself as a knowledgeable stage craft and visual media coordinator. . ." McGraw-Hill Keys to Industrial Marketing Techniques (May 13, 74).

 

"A comprehensive volume with a great deal of common-sense guidance and information, some innovative suggestions, plus a good introduction to PERT-type planning." London Convention Bureau.

 

"Whether you're planning one meeting or many, AOM will prove useful and insure that your meeting accomplishes its objectives." SMEI Marketing Times

 

"Should be of interest to meeting and convention managers of all persuasions and degrees of expertise" Insurance Magazine [full page review; on web at 'Recognition' and base button, by topic).

 

"Cavalier lances some of the boils that afflict the meetings game--the hypes, ripoffs, hucksterism, and free-booting." Training in Business & Industry (Oct 73).

 

"He builds an understanding of the fundamental stresses and weaknesses of programs both inside and outside the direct control of the meetings manager. As a result, you are better prepared to make the right decisions, even under pressure." Training and Development Journal (Jan 74).

 

NOTE:   As you wander through these credence pieces, you’ll notice that some items are more than 45 years old. Surprise! So is Cavalier's background. His professional work preceded and aided the formation of all of the industry's “user associations.” Professionalism begin with "AOM" and its challenges. Consequently, AAD's Boss has probably the industry’s longest perspective on what went wrong, as measured currently.

 

Although some contingents in the meetings industry would like to make an issue of Cavalier’s age, keep in mind that scientists believe that the human brain hasn’t changed much in the last ten thousand years. Nothing is "too old" to use until something better is available.

 

Details transmitted in meetings do change, but the purposes for those meetings rarely change much within either the individual organizations or in business generally. When circumstances change, even the "same" meeting outline, when repeated, will need to change accordingly.

 

By “manufacturing” current experts via publishing favorable opinions, the meetings/conventions industry is hoping to prove that 20 one-company planners have the same experience as does one twenty-client consultant. More likely, the manufactured experts will have much the same experience twenty times.

 

Moreover their perspectives on variables cannot be the same, especially if those experts arrived much later in the marketing process that converted user-associations into marketing-associations. That fact helps to explain why good articles and books don’t add up to a single working system despite their good information from competent working-writers. By contrast, the how-to books by Cavalier present proved, workable systems for the individual tested methods.

 

In his MPI Tony-Award-winning address (at MPI’s Tenth Anniversary convention, in NYC, 1982), Cavalier made two points that rankled many: 1)  that the industry is in need of both performance and ethical standards; and 2)  that the user- association was most valuable to suppliers as a source of fish in a barrel.

 

Suppliers stormed out of that address; user-members moved forward into the vacated seats. MPI records and sells all of its convention addresses, including Cavalier’s award winner. Free read at the Cavalier website; 'Recognition'; 'Industry'; MPI base button.

 

Preceding and agreeing with Professor Merrill (check out  Merrill’s article, titled by his name, under the “Supporting Ideas” button), Cavalier notes that people today don’t learn differently but that they are learning via media that are vastly different and more common than in the early years of the past century: highly-accessible motion film/video/CCTV; electronic games; e-courses; maybe the web's CAI; etc.

 

Continuing confusion among learning ability, learning-styles-vs-media delivery systems, and setting is responsible for today’s mistaken impression that electronics or special formats themselves can or will solve communications and training problems: Ergo, more problems and abundant program failures.

 

As we’ve stated before (both in "Achieving Objectives in Meetings," (1973), and in "Sales Meetings That Work," (1983),  “The message is the message”. . .and don’t you forget it!

 

Re: MPI's national convention address:

". . .we are awarding you the coveted MPI Tony Award. We appreciate the time, effort and talent put forth in the best interests of Meeting Planners International. Thank you for playing such an important integral part in shaping our educational goals. . . ." Meeting Planners International (now Meeting Professionals International), (Dec 82).

 

SPECIAL NOTE: Cavalier viewpoints on instructional methodology and content/ format and values have been argued for decades by the meetings industry, including publishers and some associations. However those early viewpoints have recently been proved valid by independent university studies. See Professor M. David Merrill ("Wake Up!. . .and Reclaim Instructional Develop-ment" in "Training" magazine for June, 1998).

 

Tellingly, most associations publish surveys of current practice, not unbiased research. How most people are handling issues is not necessarily wise.

 

There is an additional "Recognition" button under "Practical Word Power." It's do-it-yourself basic ESL  (via dictionary codes) for employers of valued limited-English personnel. Code-learners can then pronounce every word in the dictionary. Bonus: With codes mastered plus an English and their (any) bilingual dictionary in hand, they can pronounce, within minutes, any word already known in their native language. That's independence in vocabulary development to personal need . . . and the end of memorized generic word lists in schools.

 

Also see additional non-review material at  'Recognition,'/'Industry,'  under the "S&MM," "Business Week," and 'NYU' base buttons, among many others.